Why founders work with me

I’ve spent my career at the intersection of startups and journalism.

As a former TechCrunch editor and startup operator, I’ve seen what stories break through — and which one’s don’t.

Now I help early-stage founders sharpen their narrative so they can raise with confidence, hire better, launch clearly, and earn media that actually makes a difference.

Fundraising

Why this company? Why now? Why you?

Hiring

Give candidates a story that helps them understand your vision and mission.

Media and podcasts

Prepare answers that survive the interview, edit, and headline.

Launches and public moments

What changed, why it matters, and why people should care.

AI content that stays on message

A narrative frame your team can use to generate sharper drafts, not generic slop.

I work with early-stage operators to help them communicate their company’s story clearly so they can avoid the kinds of confusing or incomplete answers that muddy a company’s narrative.

The goal: ensure that by the time you go into a pitch or take the stage at a conference, the conversation seems familiar, not unpredictable.

Best for founders who are about to raise, hire, speak publicly, or talk to a reporter.

The podcast is part of the work.

Fund/Build/Scale unpacks the strategies and decisions that shape startups before the outcome is obvious. My work with founders helps them turn those patterns into a clearer story before they raise, hire, launch, or talk to the press.

🏆San Francisco Press Club 2024 Greater Bay Area Journalism Awards

🥉Third Place - Digital Media, Podcast