Build the story that shows you can execute.
I help founders shape a clear, credible narrative they can communicate to investors, customers, new hires, and the press — before the pressure hits.
Walter Thompson | Fractional Comms & Narrative Advisor
A gap in your narrative creates friction.
Founders often understand their company deeply. But investors, candidates, customers, and reporters can’t easily repeat the story in their own words.
Fundraising
Investors don’t see the why now, why you, or why it wins.
Hiring
Top talent doesn’t see the mission clearly enough to join.
Media
Reporters don’t have context to tell the story accurately.
Partnerships
Potential partners don’t get your value proposition.
Talk to a reporter before you talk to a reporter.
Story audit
Narrative gap analysis
Core narrative refinement
Clarify your core story and pressure-test the message.
Founder Narrative Sprint
Messaging & positioning
Launches & announcements
Ongoing comms advisory
Strategic support for launches and key communications.
Fractional Comms Support
Media & Speaking Prep
Prepare for interviews, podcasts, panels, and unscripted public conversations.
Media & interview preparation
Panel & keynote coaching
Mock interviews & “gotcha” drills
Fund/Build/Scale
My podcast unpacks the strategies and decisions that shape startups before the outcome is obvious.
My advisory work helps founders turn those patterns into a clearer story — before they raise, hire, launch, or talk to the press.
Why founders work with me
I’ve spent my career at the intersection of startups and journalism.
As a former TechCrunch editor and startup operator, I’ve seen what stories break through — and which one’s don’t.
Now I help early-stage founders sharpen their narrative so they can raise with confidence, hire better, launch clearly, and earn media that actually makes a difference.
Years of startup reporting and operator experience
Hundreds of founder and investor conversations
Practical messaging guidance for high-stakes moments
Fund/Build/Scale
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